Adenium provides insight and analysis of challenging environments and difficult frontiers
Whether deploying an experienced adviser on the ground or bringing context and cultural appreciation to the boardroom, we allow clients to make better, more informed decisions.
How do you turn information into understanding? If your strategy is based on inaccurate interpretation, your solution will be wrong. The result could be costly to your bottom line and damaging to your reputation.
EMPOWERMENT
Adenium acts as an incubator of good ideas. We seek out strategic partners, working with them to implement optimal outcomes to intractable problems. We encourage an inclusive approach, with access to the most senior policymakers but working from the bottom up to achieve scale. This develops skills, shares knowledge and locks in stakeholders at all levels. In the process we identify risks, build capacity, exploit opportunities and strengthen society.
GROUND TRUTH
Our ethos fuses the dynamism of the private sector, the civic nature of the voluntary sector with the purpose of the social entrepreneur. Using emotional intelligence and cultural sensitivity, we adopt a community-centred, research-led methodology with an emphasis on first establishing ground truth. With analysis increasingly conducted remotely, our process tests and challenges assumptions in order to create an accurate baseline.
INTEGRITY
Gathering primary information relies on developing mutually beneficial relationships and nurturing trust. This requires honesty and integrity, speaking truth to power while protecting sources and whistle blowers. When problems occur or the unexpected happens, the strength of these alliances and the confidence they engender will often be the difference between success or failure.
INNOVATION
Having a diverse and inclusive group of thinkers at the heart of any organisation stimulates greater creativity and innovation. With decades of collective experience, our extensive personal and professional networks enable us to achieve this even in a travel-restricted world during a pandemic.
BEHAVIOURAL CHANGE
We believe in the appropriate use of technology to provide scale to effect global behavioural change. This includes the ethical application of pursuasion science successfully used to encourage people to pay taxes on time, buy train tickets instead of avoiding fares, and use fewer towels in hotels. We insist on having the informed consent of the communities affected by our activities, and their active involvement as partners.
UN SDGs
Transparent business should be an agent of positive evolution. As a purpose-led organisation, all our activities are aligned with the United Nations Sustainable Development Goals. We encourage social justice, ecological stewardship and the pursuit of equitable, lasting prosperity based on the aspirations of the Three Ps* approach:
People – Planet – Profit
*The difficulties of measuring the three bottom lines or ‘Three Ps’ resulting from John Elkington’s invention of the term in 1994, and of preventing the financial bottom line from dominating debate within commercial organisations is argued here: https://theconversation.com/explainer-what-is-the-triple-bottom-line-22798